Online marketing has created a buzz in the whole world. It has become so much popular in market that companies can not find there importance in market unless they have been upgraded themselves from traditional to digital.
This marketing method is also known as digital marketing or web marketing. It is the same as offline market where you have physical shop but in online you have website in market. In a limited time period this marketing method had provided uncountable benefits to marketers which they have not even imagined during traditional marketing method.
Here we will discuss some latest trends of online marketing which has made its value worldwide in the eyes of marketers.
Trend for 2010
Social media
Usage of mobile and internet has made the people aware about social media. Earlier people were using it to connect with there friends and family but not companies use these sites to promote there Product and increase there presence and sale. Social sites like Facebook, Instagram, YouTube and twitter are in more demand by people. Also they can be easily installed in any digital device.
Mobile marketing
This is by far the best digital device used by marketers to make promotion of there brand. This device is always available with people 24/7. So brand promoted through this medium reach people instantly and interested customers show up there interest by reverting immediately to the promotional site. Here brand is promoted in the form of messages, multimedia text and mobile application. No cost is required to make promotion of products through it.
Tracking Records
Many companies are using this advance tool to get to know in a better way that there promotional ad is working or not. Google Analytics tool help to find how many people have viewed your ad, which page is mostly viewed and which brand is in more demand. By knowing this detail you can modify your promotional ad campaign according to the need and latest trend in market.
Search engine optimization
SEO is the backbone of digital marketing. Without it you can not make your business presence. This method optimizes your website content with relevant links, URL’s, Keyword and phrases which are used by users to find you easily in search engines. SEO is of Two type Organic and paid you can use any one method as per your budget and convenience.
Provide Offers
Most of the people feel most comfortable and beneficial to shop from online market as they think them gat more offers there. So to engage more people towards your website and brand this is the best trend to follow. Provide timely discount and cashback offers to people so that they remain constant with your website to purchase any item required to them and doesn’t move towards other site.
Device friendly website
People mostly feel easy to use the website which is device friendly. They can be accessed anytime and from anywhere. Making your website device friendly will engage more people towards your brand.
All the above mention methods are the latest trends of marketing in 2010.
According to an SEO firm in Boca Raton, by optimizing your site for relevant keywords and phrases, you can make it more likely to show up in search engine results. As a result, investing in SEO can be a great way to bring more traffic to your site and grow your business.
About The Author
Gaurav Digital is a digital marketing expert & educator having more than a decade experience in digital marketing landscape. Currently he heads his institute Delhi Courses Academy providing best & affordable digital marketing course, which contains most advanced curriculum of digital marketing and also meets the international quality standards of the digital marketing industry.