“About 73% of people carry a pen with them everywhere and every time.”
Pens are one of the most widely used handy items, and their small and mobile nature makes them very convenient and practical. We use it to write at schools, banks, companies, events, conferences; in fact, you can find a pen almost everywhere. Nowadays, it is common to have pens with other features such as a keyholder, nail cutter, flashlight, LED lights, etc. The amazing features, and benefits it offers, make the promotional pens popular as corporate gifts among users.
Currently, they are one of the top advertising products, attributed to their cost-effective budget and versatility. This way, printed pens reinforce how small and subtle promotional tactics can go a long way to reap great rewards subsequently and exponentially. Therefore, kindly read on to know more about promotional pens and why they are amazing gifts ideas on “How amazing a gift, a good promotional pen can be“, as outlined below.
- Promotional pens and why we use them?
- How effective can be promotional pens for your brand recognition?
- Tips for choosing a good promotional pen.
- What about stylus promotional pens?
- Techniques for branding promotional pens.
Promotional pens and why we use them?
People love freebies a lot and gifts. It stimulates a warm feeling associated with positivity when we receive it, which extends to whenever we think about it or use it. Therefore, promotional pens are no exception, as they are among the cheap yet best promotional gifts for everyone. A promotional pen is a pen that is branded with a business logo accompanied by specific designs, colors, messages, and words. This makes them cheap yet effective corporate gifts.
Currently, cheap promotional pens are among the top trendy promotional merchandise, popular for their practical use. Moreover, promotional branded pens are one of the versatile promotional products. They are good for your brand to achieve marketing and advertising goals such as brand exposure, brand recognition, boosting engagement, increasing conversions, amplifying campaigns, and more. Therefore, you should not hesitate to utilize promotional branded pens as an effective promotional tactic that would bring in sales, profits, brand expansion, and business in the long run.
How effective can be promotional pens for your brand recognition.
Promotional items can help you generate brand awareness in areas where you are not known and boost brand loyalty in existing customers. These pens are widely used by everyone on the go, bringing in recurring exposure in targeted areas and visibility to acquire new leads. Though branded pens might not have a generous imprint area like other promotional items, they have proven to be very effective for imprinting your brand or business in the minds of your recipients.
Promotional corporate pens are one of the best promotional gifts for your business clients, partners, employees, and customers. They are perfect for a business stationery set. Promotional branded pens also called “logo pens’ or ‘printed pens,’ are integrated with the daily activities of your recipients. Thus, it is a good opportunity for your brand to integrate itself into the personal lives of your audience. Therefore, it is a good gift for varieties of events such as tradeshows, seminars, conferences, business meetings, exhibitions, weddings, birthdays, anniversaries, and more.
Furthermore, printed pens are cheaper than other promotional products, presenting rewarding benefits compared to their cost-effective budget. You can stand out more by making the cheap promotional pens personalized for your recipients carried out by branding the pens with your employees’ names or nicknames, inspirational quotes, and funny quotes. This leaves a melancholic feeling and triggers positive emotions that can increase brand loyalty and earn free brand promotions via word-of-mouth marketing in the long run.
Tips for choosing a good promotional pen.
A promotional gift is only successful when your gift is received well, appreciated, and used by the recipients. A promo gift that your recipients dislike or don’t find practical will be most likely be discarded, making your promotional tactic ineffective. Therefore, it’s advisable to choose the right type of pen that’s suitable to meet your audience’s demands, needs, and tastes. Carrying out a survey or research can help you narrow down the choice to more promising options that are suitable for your brand/business as well as your recipients.
We have various promotional pens with logos such as novelty pens, plastic pens, metal poems, eco-friendly pens, stylus pens, etc. Branded novelty pens have quirky designs, and are called fun pens with additional features such as LED lights, making them a great choice for young audiences like children and teenagers. Branded plastic can cater to a diverse and large audience, making it the best choice for campaigns and mass events. You can produce the pen branded with your company’s logo, colors, and perhaps message.
Metal pens are a great choice for schools, banks, employees, and clients because they are considered to be elegant, classy, and professional. On the other hand, an eco-friendly promotional pen made from bamboo or other sustainable materials would also help to boost your brand image, sharing the message that you care about the environment and are making conscious efforts to preserve ecological integrity. No matter the design, feature, or colors you choose, it is more important that you produce your cheap promotional pens of good quality to avoid negative impressions on your target audience.
What about stylus promotional pens?
Promotional stylus pens are one of the growing current trends in the corporate world and advertising industry. They are widely appreciated by recipients because they do not just write on paper, but also on screens such as smartphones. They can exist in different forms and colors. They can be made from metals such as gold, silver, aluminum, steel, and other materials such as gemstones, bamboo, recycled cartons, etc.
Promotional pens with the stylus are budget-friendly, tech-friendly, and fashion friendly. They remain a trendy timeless gift that won’t go out of style. Also, promotional corporate pens are considered to be a smooth operator because they allow your recipients to use their touchscreen devices without having to use their hands. It is preferable for those that are health conscious and opt to limit their interaction with germs. This presents another opportunity to show that you care about the health of our recipients, thereby promoting your brand in a more positive light.
Techniques for branding promotional pens.
Nowadays, it is common to have promotional corporate pens with other features such as a keyholder, nail cutter, flashlight, LED lights, etc. Therefore, you need to consider this too, amongst others like your branding design, colors, logo, and message, when choosing the technique for branding your promotional pens. The most commonly used branding techniques for promotional pens with logo and promotional pens with stylus include round screen-printing, digital transfer, digital label, ceramic transfer, embossing, laser engraving, digital printing, etc.
Round screen printing is convenient for printing on cylindrical products such as promotional pens. It involves printing the design on a screen known as a transfer, which is then cut to the size of the logo and applied to the promo item via heat. This is executed by a machine specifically designed to print around the pen. Round screen printing is suitable for different materials such as plastic, metals, glass, and ceramics. The digital transfer involves printing the logo firstly onto an adhesive plastic digitally. The logo is cut using digital control, and finally, the logo is transferred to your promo items via heat. However, it is not suitable to brand nylon materials on your promotional branded pens.
On the other hand, digital label involves the same process as digital transfer, only using a brand label instead of a brand logo. The ceramic transfer involves a screen-printed transfer to the ceramic material of your pen via a process similar to round screen printing. Afterward, the ceramic is baked at a specific temperature to open the ceramic pores and let the ink infuse well. Embossing involves stamping the design on the promotional pens with the logo and only used for certain items like leather, gold, silver, and metals on your promotional corporate pens.
Laser engraving and digital printing are preferable for branding promotional pens with stylus. Laser engraving involves burning the design on the promotional pen via a laser beam, controlled by a computer. Meanwhile, digital printing involves the inkjet printing technique, an advanced technique that can print the logo directly and finely in your promotional pens, with greater accuracy. It is highly recommended for promotional pens with logo and 3D designs because it prints in high quality and full colors.
In summary, this article would have made you aware of subtle yet powerful benefits that your business can derive from promotional pens. Also, it would have share tips on how to choose and brand your cheap promotional pens as branded gifts that can help you achieve your marketing goals, impress potential leads, increase customer loyalty and boost your employee’s morale.